We Do Things A Little Differently
Meet our streamlined approach to getting your Shopify tasks done faster & with more joy 🙂

On-demand, fixed fee pricing
Choose one of our support packages or request a custom quote – no surprises! All at a fraction of the cost of an in-house developer or typical agency fees.

Fast turnaround & easy communication
Get your projects done in days, not months and always stay in the loop on our progress through our client portal and Slack.

Australian-based, never offshored
Work with a reliable local expert who understands the Australian market and shares your timezone.
Our Service
Let us help your grow & optimise your store
We love supporting values-driven Australian brands on Shopify & WooCommerce

Shopify & Web Development
We help customise your Shopify theme, optimise and audit your store, integrate with 3rd party software tools, fix bugs & help you create a unique, beautiful and converting experience for your customers.

Our Business-minded Approach
We use a holistic approach with your business goals at the centre. We consult on functionality and user experience & bring our understanding of marketing and SEO to our development work.
How It Works
Our streamlined process means fast turnaround and easy communciation while you can track our progress in our client portal.
Sign up in minutes
Choose on of our support packages or request a custom quote
Submit your request
Tell us what you need thorugh our client portal or reach out to us on Slack
Watch us get to work
We’ll start working on your request right away and keep you updated.
Approve your project
… and we’ll publish it on your store – usually within days of submitting your request.
Project ideas & example requests
Need some inspiration on how we can help you improve your store? Our work ranges from theme customisations, bug fixes, configuration & 3rd party software integrations all the way to custom integrations.
Page speed fix
Optimise your store’s page speed and core web vitals for a better user exerience & SEO
Product page customisation
Enhance your product pages with features tailored to your products & customer base for more trust & conversions
Install conversion tracking
We can correclty install Facebook Pixel, Google Tag Manager conversion tracking or other scripts.
Build a new homepage section
Want to showcase your product or content in a specific way but your theme doesn’t support it? We can create custom theme sections for you that fit in with the rest of your design.
Functionality & design audit
We’ll review and test your store from top to bottom to identify conversion issues & outline solutions
Find & configure and app that does X
You name it, we’ll find it.
Migrate to Shopify
Looking to move from another platform such as WooCommerce? We can help build your store based on best practices from the start.
CRM or marketing integration
We can configure and integrate your CRM or email marketing software such as Klaviyo, ConvertKit, Intercom and many more
Project ideas & example requests
Need some inspiration on how we can help you improve your store? Our work ranges from theme customisations, bug fixes, configuration & 3rd party software integrations all the way to custom integrations.
Why Choose Us?
Them
Time to ditch those frustrating developer experiences…
$100k+ salary for a mid-level in-house developer - if you can find one!
Expensive agency contracts with long project timelines
Complicated feedback threads and risk of unexpected costs
Unreliable freelancers and frustrating offshore experiences
Us
Work with a local, caring & specialised team:
On-demand development from experienced web developers
Transparent, fixed fee pricing
Fast turnaround, streamlined process & easy communication
Friendly, real humans who care about you and your business
We’re trusted by values-driven Australian & international brands just like yours. We’ve worked with:









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With over 11 years of experience as a web & software developer, Michelle has worked with ecommerce businesses of many shapes and sizes and in Australian and international markets. She approaches development from a business perspective & loves a good technical challenge.
Michelle Retzlaff
Developer & Founder
Want to join us in making a difference for purposeful ecommerce businesses? We’re looking for designers, developers, marketing professionals and other individuals who provide service to Australian ecommerce stores. Join us
This could be you
Designer
Want to join us in making a difference for purposeful ecommerce businesses? We’re looking for designers, developers, marketing professionals and other individuals who provide service to Australian ecommerce stores. Join us
This could be you
Developer
Want to join us in making a difference for purposeful ecommerce businesses? We’re looking for designers, developers, marketing professionals and other individuals who provide service to Australian ecommerce stores. Join us
This could be you
Media Buyer





With over 11 years of experience as a web & software developer, Michelle has worked with ecommerce businesses of many shapes and sizes and in Australian and international markets. She approaches development from a business perspective & loves a good technical challenge.
Michelle Retzlaff
Developer & Founder
Want to join us in making a difference for purposeful ecommerce businesses? We’re looking for designers, developers, marketing professionals and other individuals who provide service to Australian ecommerce stores. Join us
This could be you
Designer
Want to join us in making a difference for purposeful ecommerce businesses? We’re looking for designers, developers, marketing professionals and other individuals who provide service to Australian ecommerce stores. Join us
This could be you
Developer
Want to join us in making a difference for purposeful ecommerce businesses? We’re looking for designers, developers, marketing professionals and other individuals who provide service to Australian ecommerce stores. Join us
This could be you
Media Buyer
Looking for a reliable partner?
Whitelabeling for agencies available
Outsource all your clients’ Shopify development needs with confidence. We can talk to your clients directly or through you, according to your preferences.

Our simple, on-demand Pricing
Pick a package of hours or request a custom quote for your project. Purchase additional packages as needed or subscribe to receive priority support & and a ~10% discount.
Subscribe & save!
+ Priority support
Cancel anytime

25 Hours
$3349
One-time
25 hours
$2995
Per Month
10 Hours
$1500
One-time
10 Hours
$1349
Per Month
Custom quote
from $300
Custom quote
from $300
Unlimited requests & revisions
Slack & client portal
Shopify customisation, development & support
Third party software support
Priority service (subscription only)
Prices in Australian dollars and exclusive of GST. Card payment fees may apply.
Frequently Asked Questions!
Do you work with platforms other than Shopify?
Yes, we also work with WordPress/WooCommerce and in rare cases, BigCommerce.
All our services also include help with 3rd party software such as CRM, email marketing or inventory management software.
What's the benefit of subscribing?
Subscribe to one of our hourly packages and receive priority support as well as a discount.
Do hourly packages expire?
Generally, one-time hourly packages expire 60 days after purchase. Subscription hours do not roll over into the next month.
However, if you know you won’t be using your hours, reach out to us and we’ll find a flexible solution.
Can you help me with Shopify Basic/Advanced.Plus?
Yes, we support merchants of all sizes and Shopify pricing levels.
Do you offer special pricing for agencies?
Yes, we offer a special whitelabel / fractional developer service to marketing & design agencies. Email us to find out more.